How Constructive Journalism Helps the Small and Medium Enterprises

Lulu Awanila; Nabila Zummrah Rubbah; Nurul Amalia Rizki

doi:10.47435/retorika.v3i2.735

Lulu Awanila Universitas Islam Negeri Syarif Hidayatullah Jakarta
Nabila Zummrah Rubbah Universitas Islam Negeri Syarif Hidayatullah Jakarta
Nurul Amalia Rizki Universitas Islam Negeri Syarif Hidayatullah Jakarta

DOI: https://doi.org/10.47435/retorika.v3i2.735

Keywords: journalism, Entrepreneur, The role of journalism, MSMEs, Businesses

Abstract

MSMEs have an important role to support the economy in Indonesia and are the driving force for the growth of national economic activity. On the other hand, the role of MSMEs is also very important because they are able to develop trade, reduce poverty and create jobs. But unfortunately not many MSMEs are able to introduce their products to the wider community. The purpose of this study is to analyze the role of journalism needed to help entrepreneurs channel their business results. To analyze, we used qualitative research methods by directly interviewing several sources in the field of journalism and entrepreneurs, in this case MSMEs. The research instrument produced by this method is the result of the interview. The results of this study have proven that journalism can help entrepreneurs in this case what is meant here is MSMEs in developing their businesses and helping MSMEs in achieving their goals.

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