KOMUNIKASI DAKWAH ISLAM UNTUK GENERASI Z

Suriati Suriati; Suriyati Suriyati; Muhlis Muhlis; Musliadi Musliadi; Muh. Imran

doi:10.47435/retorika.v8i1.4457

Suriati Suriati Universitas Islam Ahmad Dahlan
Suriyati Suriyati Universitas Islam Ahmad Dahlan
Muhlis Muhlis Universitas Islam Ahmad Dahlan
Musliadi Musliadi Universitas Islam Ahmad Dahlan
Muh. Imran Universitas Islam Ahmad Dahlan

DOI: https://doi.org/10.47435/retorika.v8i1.4457

Keywords: Da'wah Communication, Generation Z, Social Media, Digital Da'wah

Abstract

This study aims to analyze effective Islamic da'wah communication for Generation Z in the digital era. Generation Z, as a group born and raised in the midst of technological development, has distinct characteristics compared to previous generations, particularly in terms of communication patterns, media preferences, and how they receive information. This study used a qualitative approach with descriptive methods, using in-depth interviews, observation, and documentation studies as data collection techniques. The results indicate that effective da'wah communication for Generation Z must be interactive, creative, and relevant to everyday life. The use of social media such as short video platforms, podcasts, and visual content is the primary means of conveying da'wah messages. Furthermore, the use of simple, authentic language and a non-patronizing approach can increase the appeal and acceptance of da'wah messages. The conclusion of this study is that the success of da'wah to Generation Z is greatly influenced by the communicator's ability to adapt methods, media, and communication style to the characteristics of the audience. Therefore, innovation and adaptation in da'wah strategies are needed so that the Islamic message can be effectively received among Generation Z

References

Abdurrahman, Qomar, and Dudi Badruzaman. 2023. “Tantangan Dan Peluang Dakwah Islam Di Era Digital.” KOMUNIKASIA: Journal of Islamic Communication and Broadcasting 3(2):152–62.
ANDRIANSYAH, MUHAMMAD RENDI. 2026. “INTEGRASI TEKNOLOGI DAN NILAI ISLAM OLEH GENERASI Z (KONSEP KEBERAGAMAAN PADA SISWA SMA UNIVERSITAS ISLAM SUMATERA UTARA MEDAN).” PhD Thesis, Fakultas Agama Islam, Universitas Islam Sumatera Utara.
Arminah, Arminah, and Romelah Romelah. 2025. “Internalisasi Nilai-Nilai Islam Bagi Generasi Z Di Tengah Arus Globalisasi.” Arini: Jurnal Ilmiah Dan Karya Inovasi Guru 2(2):349–66.
Corey, G. (2017). Theory and practice of counseling and psychotherapy (10th ed.). Cengage Learning.
Daffa, Deandra Rafiq, Dave Arthuro, Jovanes Agus Fernanda, and Muh Bintang Widya Pratama. 2024. “Gen-Z: Eksplorasi Identitas Budaya Dan Tantangan Sosial Dalam Era Digital.” Jurnal Insan Pendidikan Dan Sosial Humaniora 2(2):169–83.
Departemen Agama RI. (2019). Al-Qur’an dan terjemahannya. Kementerian Agama RI
Hasanah, Risqiatul, and M. Sos. 2025. Revitalisasi Dakwah Dalam Era Pop Culture Pada Gen Z. Pena Cendekia Pustaka.
Hidayat, D. R. (2020). Konseling sebaya sebagai strategi penguatan kesehatan mental remaja. Jurnal Bimbingan dan Konseling Islam, 5(2), 123–135
Latipun. (2015). Psikologi konseling. UMM Press.
Lillah, Nasywa Annisi, and Abdul Fadhil. 2025. “Peran Dakwah Digital Dalam Menanamkan Kesadaran Beragama Bagi Remaja Generasi Z.” Jurnal Miftahul Ilmi: Jurnal Pendidikan Agama Islam 2(1):01–12.
Mappiare, A. (2013). Pengantar konseling dan psikoterapi. Rajawali Pers
Muthowah, Aflachal. 2024. “Pesan Dakwah Melalui Akun Tiktok Dalam Melestarikan Nilai Islami Pada Gen Z.” CBJIS: Cross-Border Journal of Islamic Studies 6(1):146–58.
Putri, Yulina, and Randi Tamirano. 2026. “Transformasi Manajemen Dakwah Pada Lembaga Dakwah Dari Pola Tradisional Ke Digital Berdasarkan Kajian Kepustakaan.” Jurnal Manajemen Dakwah Dan Ilmu Komunikasi 2(2):118–34.
Rahman, F. (2018). Islam dan kesehatan mental: Perspektif integratif. Pustaka Pelajar.
Rani, Samsul. 2023. “Transformasi Komunikasi Dakwah Dalam Era Digital: Peluang Dan Tantangan Dalam Pendidikan Islam Kontemporer.” AL-MIKRAJ Jurnal Studi Islam Dan Humaniora (E-ISSN 2745-4584) 4(1):207–16.
Santrock, J. W. (2018). Life-span development (17th ed.). McGraw-Hill Education
Sari, Hijrayanti, Mahmuddin Mahmuddin, and Firdaus Muhammad. 2026. “Transformasi Dakwah Di Era Digital: Tantangan Dan Pendekatan Efektif Bagi Generasi Z Indonesia.” CENDEKIA: Jurnal Penelitian Dan Pengkajian Ilmiah 3(1):28–34.
Seligman, M. E. P. (2011). Flourish: A visionary new understanding of happiness and well-being. Free Press.
Setiawati, Nur, Rahmat Al Amin, Hanafiah Bin Budin, Rahma Melati Amir, Rosni Binti Wazir, and Faridah Faridah. 2025. “ETIKA DAKWAH DALAM PERSPEKTIF ISLAM.” Jurnal Mimbar: Media Intelektual Muslim Dan Bimbingan Rohani 11(2):140–51.
Sholihul Huda, S. H. I., and M. Fil. 2022. Dakwah Digital Muhammadiyah (Pola Baru Dakwah Era Disrupsi). Samudra Biru.
Sugiyono, Sugiyono. 2015. “Perspektif Sosiologi Agama:(Studi Kasus Konflik Desa Kaligondo Banyuwangi).” Jurnal Darussalam: Jurnal Pendidikan, Komunikasi Dan Pemikiran Hukum Islam 7(1):169–88.
Suriati, Suriati. 2020. “Pola Komunikasi Dakwah Wahdah Islamiyah Di Kabupaten Sinjai, Sulawesi Selatan.” Jurnal SMART (Studi Masyarakat, Religi, Dan Tradisi) 6(1):81–95.
Suriyati, Suriyati, Muh Judrah, Mustamir Mustamir, Wahyuningsih Wahyuningsih, Sinta Sinta, and Tri Aprilia. 2025. “Implementasi Nilai-Nilai Al-Qur’an Sebagai Strategi Dalam Proses Pembelajaran Di Pondok Pesantren Djaga Daeng Maroa.” Al Asma: Journal of Islamic Education 7(1):44–51.
Umro’atin, Yuli. 2020. Dakwah Dalam Al-Qur’an. Jakad Media Publishing.
World Health Organization. (2022). Mental health and well-being. https://www.who.int
Yusuf, S., & Nurihsan, A. J. (2012). Teori kepribadian. Remaja Rosdakarya.