RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam

KOMUNIKASI DAKWAH ISLAM UNTUK GENERASI Z

2026-04-30T09:48:54+00:00

This study aims to analyze effective Islamic da'wah communication for Generation Z in the digital era. Generation Z, as a group born and raised in the midst of technological development, has distinct characteristics compared to previous generations, particularly in terms of communication patterns, media preferences, and how they receive information. This study used a qualitative approach with descriptive methods, using in-depth interviews, observation, and documentation studies as data collection techniques. The results indicate that effective da'wah communication for Generation Z must be interactive, creative, and relevant to everyday life. The use of social media such as short video platforms, podcasts, and visual content is the primary means of conveying da'wah messages. Furthermore, the use of simple, authentic language and a non-patronizing approach can increase the appeal and acceptance of da'wah messages. The conclusion of this study is that the success of da'wah to Generation Z is greatly influenced by the communicator's ability to adapt methods, media, and communication style to the characteristics of the audience. Therefore, innovation and adaptation in da'wah strategies are needed so that the Islamic message can be effectively received among Generation Z

Metode Penyampaian Pesan Dakwah Dalam Meningkatkan Pemahaman Agama Masyarakat Pada Pengajian Rutin Malam Sabtu Di Masjid Miftahul Jannah Perumahan Griya Sukarame Bandar Lampung

2026-04-30T09:48:54+00:00

Regular Islamic study groups (Koran) are a means of da'wah (Islamic outreach) that play a strategic role in enhancing religious understanding in the community, particularly in urban environments with high levels of activity and limited social interaction. This study aims to analyze the methods of delivering Islamic outreach messages and their impact on improving the congregation's religious understanding during regular Saturday night Islamic study groups at the Miftahul Jannah Mosque in the Griya Sukarame Housing Complex, Bandar Lampung. This study uses a qualitative approach with field study methods through observation, interviews, and documentation. The research stages include data collection, data reduction, data presentation, and drawing conclusions. The results show that the da'wah delivery methods used include interactive lectures and dialogues or questions and answers tailored to the needs of the congregation. These methods have proven effective in improving religious understanding, as demonstrated by the congregation's increased ability to understand the material, active participation in Islamic study activities, and changes in worship behavior in daily life. In addition, Islamic study activities also contribute to strengthening social interactions based on Islamic values within the community. Thus, regular community-based Islamic study groups can be an effective model of religious development in increasing religious awareness in urban communities

MEDIA TEKNOLOGI DAN GLOBALISASI: SINTESIS TEORETIS DALAM MEMAHAMI TRANSFORMASI SOSIAL GLOBAL

2026-04-30T09:48:54+00:00

The development of media and communication technology has become a crucial factor driving the process of globalization and influencing changes in the social, cultural, political, and economic structures of global society. This article aims to analyze the relationship between media, technology, and globalization through four theoretical perspectives: technological determinism, cultural determinism, cultural imperialism, and post-colonialism in the formation of global identity. This study demonstrates that communication technology plays a significant role in shaping patterns of social interaction, but its interpretation remains influenced by the social and cultural context. In the current of media globalization, the dominance of Western culture through the global media industry is often understood as a form of cultural imperialism, although global dynamics also show the emergence of influences from non-Western countries. A post-colonial approach is used to critique the inequality of representation and power relations within the global media system. The study's findings indicate that media globalization produces a hybrid cultural identity, a blend of local and global elements, and opens up space for identity negotiation and resistance to the dominance of certain cultures. Therefore, a critical understanding of the relationship between media, technology, and globalization is crucial in interpreting the dynamics of global communication in the digital era.

Nilai-Nilai komunikasi dalam Al-Qur’an guna Menjaga Ketahanan Keluarga

2026-04-30T09:48:54+00:00

Family resilience is the primary foundation for building a harmonious and sustainable society. From an Islamic perspective, family resilience is determined not only by economic and social aspects, but also by the quality of communication based on spiritual values. This article aims to analyze the concept of family resilience in Islam and examine the communication values in the Qur'an that play a role in maintaining family resilience. This study uses a library research method by examining verses of the Qur'an, commentaries, and scientific literature relevant to Islamic communication and family resilience. The results show that the concept of family resilience in Islam is built on the principles of sakinah (tranquility), mawaddah (love), and rahmah (compassion), which are realized through effective and ethical communication. Communication values in the Qur'an that support family resilience include qaulan sadidan (truthful words), qaulan ma'rufan (good words), qaulan layyinan (gentle words), qaulan kariman (noble words), and qaulan balighan (imprinting words). These values serve to create harmonious relationships, minimize conflict, and strengthen emotional bonds between family members. Thus, the implementation of Qur'anic communication values is an important key in maintaining and strengthening family resilience in modern life.