Dampak Digitalisasi Terhadap Perilaku Bisnis Skala UMKM  Berbasis Majelis Taklim di Kuala Kapuas

Siti Munawarah; Abdul Helim; Tri Hidayati; Desi Erawati; Zariatul Khisan

doi:10.47435/asy-syarikah.v8i1.4277

Siti Munawarah
Abdul Helim UIN Palangka Raya
Tri Hidayati UIN Palangka Raya
Desi Erawati UIN Palangka Raya
Zariatul Khisan UIN Palangka Raya

DOI: https://doi.org/10.47435/asy-syarikah.v8i1.4277

Keywords: MSMEs, Majelis Taklim, Business Behavior, Digital Branding

Abstract

Kapuas Regency has the largest number of MSME communities compared to other regencies in Central Kalimantan as of 2023. One of the developing MSME communities in Kapuas Regency is the Majelis Taklim Muslimat and Yasinan Amuntai. With the current development of digitalization, the potential of Majelis Taklim as a platform to encourage digitalization among MSMEs has become very significant. This research examines 1). the role of Majelis Taklim in supporting the digital marketing of MSME products in Central Kalimantan and 2). the impact of digitalization on the marketing strategies of Majelis Taklim MSMEs products in Kapuas Regency. The type of this research is qualitative research. Data from observations, interviews, and documentation were analyzed qualitatively and descriptively. The research results are: 1). The role of Majelis Taklim in supporting the digitalization of MSMEs product marketing in Kapuas Regency has shown good progress. 2). The impact of digitalization on the marketing of UMKMs products by the Majelis Taklim in the Kapuas district has experienced a significant increase. This is evident from the sales reach of SMEs, as well as their ability to brand the products they manage.

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